The company strengthens its leadership in bare-root plants and consolidates its commitment to quality thanks to its ozone-equipped cold storage chambers.
Viveros Hernandorena begins a new winter season with an exceptionally broad and well-balanced stock, ready to meet the high demand for professional plantations in Spain and international markets. The company offers a very complete range of fruit trees, both bare-root and potted. This availability is the result of strategic planning. “We have been working for years to ensure a wide, well-organized stock adapted to the real needs of growers. Our goal is to guarantee immediate availability at a key moment of the year, even when weather conditions create challenges,” explains Rosa Hernandorena, the company’s Commercial Director.
Winter season: the key moment for bare-root plants
Between January and February, nearly 70% of the company’s annual sales take place, making the winter season a decisive period. This year, persistent rainfall is slowing both field lifting and planting at destination, but Viveros Hernandorena is maintaining supply thanks to its storage and preparation capacity in cold chambers, which keep plants in optimal condition until delivery.
The current stock includes stone fruit (apricot, peach, nectarine and flat peach, in their main varieties and rootstocks), almond trees (multiple combinations), plum trees (with expanded rootstock production), pomegranate and fig trees, kiwifruit (Hayward and Tomuri varieties), pear trees and loquat, as well as persimmon, where the nursery is an international reference.
The company expects to close the winter season with more than 400,000 bare-root plants, of which over 200,000 are persimmon. Rosa Hernandorena highlights that this broad catalogue is one of the nursery’s strengths: “The diversity of our stock is essential. We offer not only volume, but also variety and quality. This allows us to adapt to the needs of each production area and each grower.”
Persimmon: a crop in full recovery and with strong upward momentum
Persimmon is experiencing a clear resurgence. After several years marked by pest issues and stagnant prices, the sector has regained confidence. Cooperatives, private companies and professional growers are driving new plantings and replantings, encouraged by improved prices and better pest control. Added to this is the ageing of many orchards, which has accelerated the need for renewal—and with it, the pursuit of better quality and higher yields per hectare.
Viveros Hernandorena has been anticipating this scenario for years, progressively increasing the production of rootstocks and the availability of commercial plants. “Persimmon is entering a new growth cycle. Professional growers are investing in it again because today they have more tools, more knowledge and better results. We have been preparing for this moment for years,” says the Commercial Director.
Ozone-equipped cold chambers: a value-added feature that makes the difference
Viveros Hernandorena’s cold storage chambers, equipped with ozone injection, have become a key asset for ensuring plant quality and health. Thanks to current technology, these chambers maintain plants in an optimal state of dormancy, ensure complete disinfection—both external and internal—and improve root preparation before planting. This fully natural, non-chemical treatment acts as a “pre-shipment” process that enhances plant performance in the field.
Each year, more customers specifically request that their plants go through the chamber, even when they could plant immediately. “The chambers are no longer just a logistical resource; they are a quality tool. Growers know it and value it. That’s why we expect that in the coming years, 100% of our plants will go through the chamber before leaving the nursery,” states Rosa Hernandorena.
Presence at FIMA
Once again, Viveros Hernandorena will participate in FIMA 2026, one of the most important agricultural fairs in Spain. The objective is to strengthen its commercial presence in Catalonia and Aragón, two regions with significant fruit production—especially stone fruit, almond and quince—where the company already has well-established products.
You can find them in Hall 1 – Stand E / 28-32. The commercial team will be available to present the full catalogue of fruit plants.