Fruit trees à la carte

Viveros Hernandorena is a company in full process of expansion, dedicated to the production of fruit plants potted and bareroots, which already has presence in different countries and counts with the experience of three generations in the nursery sector. It is specialized in the sale of potted fruit trees, which offers the possibility of planting throughout the year..

Located in the Valencian town of Carlet, it has three production centers, which performs several plants producing fruit species mainly engaged in professional producer, among which are, in order of importance: peach, nectarine, almond, plum, persimmon, apricot, olive and quince. They also have a close relationship with major hybridizers and public and private research centers, what allows them to offer their clients the latest varieties’ obtenings and production techniques.

Primarily, the company bases its production system in the micro-graft, which then goes through the different formats of cultivation that it uses: container, hydroponic cultivation and orchard. “With the micro-grafting technique we ensure the production of the plant combining variety, rootstock and the format of choice for our clients, in a relatively short time.” explains Rosa Hernandorena, Sales Manager of the company.

The pot as sale format offers the possibility of plantations throughout the year, thus improving the service, which is completed with the transport tracking and direct delivery to the client, always with a fast and convenient packaging.

Regarding health and safety, Viveros Hernandorena has two agricultural technicians on staff to ensure the maximum quality and phytosanitary control of all production, in addition to the control and analysis performed by the Plant Health Service of the Department of Agriculture of the Valencian Community. “We recently implemented a computer system which gets the traceability of any departure from its order date to the delivery date, furthermore all plants are unitarily labeled to avoid any varietal error,” they explain.

As short-term objectives, they contemplate to extend the production of potted plant, as demand increases significantly each year, and open new lines of R & D to different species and retail formats.